Privacy Policy
Last updated: October 9, 2026
This Privacy Policy explains how Keel Software, Inc., a Delaware corporation (“Keel,” “we,” “us,” or “our”), which makes Rollie, collects, uses, discloses, and protects information when you use heyrollie.com, the Rollie application, and related services (the “Service”).
Keel Software, Inc. is the entity responsible for the personal information described in this Privacy Policy. You can reach us about it at support@usekeel.io.
By using the Service, you agree to the collection and use of information as described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of information:
A. Account and Contact Information
- Email address
- Sign-in data: your password is handled by our authentication provider, or you sign in with Google
- A random @handle we assign to your account, or your X handle once you connect X (Rollie reads your X username and profile picture, and never posts for you)
- Support communications
We do not ask for your name.
B. Connected Account Information (once live trading opens)
- Your Hyperliquid account address
- Agent wallet approval status
- Metadata related to connected services
C. Your Book and Activity
- The markets you choose, your views, your risk level, and any headline or reasons you add
- Every change to your book, with its time
- Your share links, the visits to them, and the friends who join through them
- Your place on the waitlist
- Product usage data, feature interactions, and session activity
- Error logs, diagnostics, and performance telemetry
D. Trading Data (once live trading opens)
- Positions
- Orders
- Fills
- Exposure
- Performance data
- Funding, fee, and slippage-related data
E. Device, Technical, and Log Information
- IP address
- Browser type
- Device type
- Operating system
- Referrer information
- Approximate location derived from IP
- Crash data
- Access times
- Log files and request metadata
F. Cookies and Similar Technologies
We use cookies, local storage, and similar technologies to support sign-in, security, preferences, and product functionality.
2. How We Use Information
We may use information for the following purposes:
- To provide, operate, maintain, and improve the Service
- To create and manage user accounts
- To authenticate users and secure the Service
- To size, track, and (once live) trade your book
- To run the waitlist and referrals
- To email you about the waitlist, early access, and the Service
- To detect, prevent, investigate, and address fraud, abuse, misuse, security issues, or technical problems
- To analyze usage and improve product performance, quality, and reliability
- To comply with legal obligations and enforce our terms and policies
- To protect our rights, users, and the integrity of the Service
3. How We Share Information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
Your book is public. Its views, headline, and changes, together with your @handle, appear on your share links and your profile, and anyone with the link can see them. Your email address is never shown.
We may share information with the following categories of recipients:
- Hosting, infrastructure, database, and cloud service providers
- Authentication, email delivery, analytics, monitoring, and support providers
- Hyperliquid and related services, where needed to trade your book once you take it live
- Professional advisors, insurers, auditors, or legal counsel
- Law enforcement, regulators, courts, or other parties when required by law or when necessary to protect rights, safety, or the Service
- A buyer, successor, or acquirer in connection with a merger, acquisition, financing, asset sale, or similar transaction
We may also disclose information with your direction or consent.
4. Data Retention and Deleting Your Account
We keep information only as long as we need it for the purposes in this Privacy Policy:
- Account information and your book: while your account is open
- The record of your book’s changes and of the friends who joined through your links: kept after your account is deleted, so public records stay consistent
- Records of live trading activity (orders, fills, and positions): as long as needed for record-keeping, resolving disputes, and legal obligations, which can continue after your account is closed
- Server logs: up to 60 days
- Backups: up to 30 days
You can delete your account at any time at heyrollie.com/account/delete. Your email address, your sign-in, and your profile are deleted, and your book leaves every public page. Cards you already posted elsewhere keep showing under your @handle.
5. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect information.
However, no method of transmission, storage, or security is completely secure. We cannot guarantee absolute security.
You are responsible for maintaining the security of your own devices, accounts, wallets, credentials, agent wallet approvals, and access methods.
6. International Transfers
Your information may be processed and stored in jurisdictions other than your own. By using the Service, you understand that your information may be transferred to and processed in countries that may have different data protection rules than your jurisdiction.
7. Cookies and Analytics Choices
We may use cookies and similar technologies for sign-in, functionality, analytics, and service improvement.
You can usually control cookies through your browser settings. Disabling some cookies may affect the operation of the Service.
8. Third-Party Services and Links
The Service may contain links to, or integrations with, third-party services. Their privacy practices are governed by their own policies, not this Privacy Policy.
We are not responsible for the privacy, security, availability, or practices of third-party services.
9. Your Rights and Choices
Depending on your jurisdiction, you may have the right to request access to, correction of, deletion of, or restriction of certain personal information.
You may also have rights to object to certain processing or request portability of your data, where applicable.
To make a request, contact us at support@usekeel.io. We may need to verify your identity before fulfilling a request.
We may deny or limit requests where permitted by law.
10. Children’s Privacy
The Service is not directed to children under 18, and we do not knowingly collect personal information from children under 18.
If you believe a child has provided personal information to us, contact us and we will take appropriate steps.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will become effective when posted, unless otherwise stated, and we will update the “Last updated” date above.
Your continued use of the Service after an updated Privacy Policy is posted constitutes acceptance of the updated version.
12. Contact
Questions or requests regarding this Privacy Policy may be sent to Keel Software, Inc.: